[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1660018161179{margin-bottom: 20px !important;}"] L’OR Modular Permanent Shopper Solution THE CHALLENGE L’OR has experienced consistent growth since its launch in 2014, and over the last 2 years as a result of COVID and lockdown restrictions there has been significant increase in consumer consumption of capsule coffee...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1660089987224{margin-bottom: 20px !important;}"] MLA Greatest Butcher On Your Block Campaign 2022 THE CHALLENGE The independent butcher channel was experiencing an ongoing challenge where shoppers were favouring supermarkets when purchasing meat for the ease and convenience. Our mission was to inspire consumption of Australian Beef &...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1660018250788{margin-bottom: 20px !important;}"] JDE Harris ‘Made for Adventure’ Promotion THE CHALLENGE Harris experiences the ongoing challenge of standing out in the highly competitive fresh coffee segment. The macro challenges the brand faced was twofold, firstly the entrance of niche, highly crafted café brands into the...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1612859186914{margin-bottom: 20px !important;}"] Jack Daniel’s Christmas THE CHALLENGE We were challenged by Jack Daniel’s to develop a Christmas campaign that could target two key occasions, the gifting occasion as well as the entertaining at home occasion. Two different occasions and two different Jack Daniel’s ranges...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1613097198489{margin-bottom: 20px !important;}"] JDE Nespresso Compatible POD Shop THE CHALLENGE Lack of Shopper awareness of Nespresso compatible capsules (NCC) in Grocery was the main purchase barrier for JDE’s portfolio of NCC brands (L’OR, Illy, Moccona). Our challenge was to deliver on visibility outside of the...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1641436300300{margin-bottom: 20px !important;}"] Kinder Halloween THE CHALLENGE Kinder is a leader in the kids’ confectionary category in Australia and Ferrero saw the opportunity to work together with Big W to create awareness of Kinder as a relevant chocolate at Halloween. Ferrero partnered with Big W...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1612859186914{margin-bottom: 20px !important;}"] Sanitarium Back to School THE CHALLENGE Back to school is a key focus period for retailers through out the year with high competition for floorspace in store. We were tasked to drive volume across Weet-Bix, So Good and Up&Go and provide a...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1613096614911{margin-bottom: 20px !important;}"] MLA Greatest Butcher On Your Block THE CHALLENGE Sales in the independent butcher channel were declining. Fewer households were purchasing meat. Shoppers were purchasing less frequently and were favouring supermarkets for the ease and convenience. Our challenge was to re-connect Shoppers to the Greatest...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1612859053282{margin-bottom: 20px !important;}"] Weet-Bix 90th Birthday THE CHALLENGE Weet-Bix was facing a challenge of being too much of a household brand, too much of a staple and not exciting enough to recruit a new generation of shoppers. In 2018, Weet-Bix was celebrating their 90th birthday...
[vc_row][vc_column width="1/2"][vc_column_text css=".vc_custom_1641436242670{margin-bottom: 20px !important;}"] Nutella Winter Mornings THE CHALLENGE Our challenge was to drive Nutella volume and value during the winter focus period. We needed to continue to create excitement around the Nutella brand and drive reappraisal of the brand with lapsed and infrequent buyers. We...