3D Environment Sales Execution Tool
THE CHALLENGE
To drive compliance of path to purchase execution in field with key customers.
THE CHANNEL
Grocery, C&P, Route, On and Off Premise, At Work
THE SERVICES
Strategy, Digital
THE INSIGHT
Sales reps have limited time to execute POS elements and often do not have the necessary insight and training on the effectiveness of correct placement of POS in store.
THE SOLUTION
We created a 3D store environment to assist in rep training and to ensure execution compliance for key customers one of which was Caltex. These 3D environments were built to scale and were a replica of the actual store environment complete with customer livery. The environment could be updated periodically and activated with branded campaign assets and training notes for reps tailored to the campaign.