Hoyts Menuboard and Digital Appetite Appeal Refresh
THE CHALLENGE
To increase basket size of candy bar shoppers and develop a solution for Hoyts that leveraged digital and static assets.
THE CHANNEL
Leisure
THE SERVICES
Strategy, Creative, Digital, Activation
THE INSIGHT
Shoppers have the perception that the candy bar is over priced and they try to avoid it to curb temptation. We also knew that many shoppers were hesistant to order anything from the candy bar as they didn’t know how much things cost and didn’t want to be caught out not having enough cash particularly younger cinema goers.
THE SOLUTION
We redesigned the menuboards and brought combo deals to top of mind to drive value. We interrupted shoppers with a multi-screen takeover of mouth watering appetite appeal sequences and incorporated the use of animated and static menuboard assets to entice and convert shoppers at the point of purchase ensuring their barriers to purchase were removed.